Privacy Policy


We are delighted about your interest in our company. Data protection is of particular importance to the management of ASP Eberle e.K.. The use of the ASP Eberle e.K. website is generally possible without providing any personal data. However, if a data subject wishes to use specific services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally seek the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always in line with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to ASP Eberle e.K.. Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Additionally, affected individuals are informed about their rights through this privacy policy.

ASP Eberle e.K., as the data controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions can generally have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, it is open to any affected individual to transmit personal data to us using alternative means, such as by phone.

1. Definitions

The privacy policy of ASP Eberle e.K. is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use, among others, the following terms:

  1. Personal Data
    Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more specific factors expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  2. Data Subject
    Data subject is any identified or identifiable natural person whose personal data is processed by the data controller.
  3. Processing
    Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.
  4. Restriction of Processing
    Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
  5. Profiling
    Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
  6. Pseudonymization
    Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
  7. Data Controller
    Data controller or controller for processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
  8. Processor
    Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
  9. Recipient
    Recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
  10. Third Party
    Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
  11. Consent
    Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and Address of the Data Controller

The data controller, as defined by the General Data Protection Regulation, other data protection laws applicable in the European Union member states, and other regulations with a data protection character, is:

ASP Eberle e.K.
Dieselstraße 4
71696 Möglingen
Germany
Tel.: 0049 (0)7141 - 491210
E-Mail: info@asp-eberle.com
Website: https://shop.asp-eberle.com

3. Cookies

The websites of ASP Eberle e.K. use cookies. Cookies are text files that are stored on a computer system via an internet browser. Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

The use of cookies allows ASP Eberle e.K. to provide users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently oppose the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of General Data and Information

The website of ASP Eberle e.K. collects a series of general data and information with every call to the website by a data subject or an automated system. These general data and information are stored in the server's log files. The data that may be collected include (1) types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert threats in the event of attacks on our information technology systems.

ASP Eberle e.K. does not draw conclusions about the data subject when using this general data and information. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. These anonymously collected data and information are therefore statistically and further evaluated by ASP Eberle e.K. with the aim of increasing data protection and data security in our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our Website

The data subject has the possibility to register on the website of the data controller by providing personal data. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange for the transfer to one or more processors, for example, a parcel service, who will also use the personal data exclusively for internal purposes attributable to the data controller.
By registering on the website of the data controller, the IP address assigned by the data subject's Internet service provider (ISP), as well as the date and time of registration, are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, this data makes it possible to investigate committed offenses. In this respect, the storage of this data is necessary for the security of the data controller. There is no transfer of this personal data to third parties unless such transfer is required by law or serves the aim of criminal prosecution.

The registration of the data subject, with the voluntary indication of personal data, is intended to enable the data controller to offer the data subject content or services that may only be offered to registered users due to the nature of the matter. Registered persons are free to change the personal data specified during the registration at any time or to have them completely deleted from the data controller's database.
The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of the data controller's employees are available to the data subject in this respect as contact persons.

6. Subscription to our Newsletter

On the website of ASP Eberle e.K., users are given the opportunity to subscribe to the newsletter of our company. The personal data transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.
ASP Eberle e.K. informs its customers and business partners at regular intervals by means of a newsletter about company offers. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for newsletter delivery. A confirmation email will be sent to the email address first registered by a data subject for newsletter delivery, for legal reasons, in the double opt-in procedure. This confirmation email is used to check whether the owner of the email address, as the data subject, has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) to the data subject's computer system at the time of registration, as well as the date and time of registration. The collection of these data is necessary in order to understand the (possible) misuse of an email address of a data subject at a later date and it serves, therefore, the aim of the legal protection of the data controller.
The personal data collected within the framework of a registration for the newsletter will only be used for sending our newsletter. Subscribers to the newsletter may also be notified by email if this is necessary for the operation of the newsletter service or a registration is required, as might be the case in the event of changes to the newsletter offer or technical changes. There will be no transfer of the personal data collected in the context of the newsletter service to third parties. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a corresponding link is found in each newsletter. There is also the possibility to unsubscribe from the newsletter at any time directly on the website of the data controller or to communicate this to the data controller in a different way.

7. Newsletter Tracking

The newsletters of ASP Eberle e.K. contain so-called counting pixels. A counting pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded counting pixel, ASP Eberle e.K. can recognize whether and when an email was opened by a data subject and which links contained in the email were clicked on by the data subject.

Such personal data collected via counting pixels in the newsletters are stored and analyzed by the data controller to optimize newsletter delivery and better tailor the content of future newsletters to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the separate declaration of consent given via the double opt-in procedure. After a revocation, this personal data will be deleted by the data controller. Unsubscribing from the newsletter is automatically interpreted by ASP Eberle e.K. as a revocation.

8. Contact Option via the Website

The website of ASP Eberle e.K. contains information that enables a quick electronic contact to our company, as well as direct communication with us. This also includes a general email address. If a data subject contacts the data controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily provided by a data subject to the data controller will be stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

9. Routine Erasure and Blocking of Personal Data

The data controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or as far as this is granted by the European legislator or other legislators in laws or regulations to which the data controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

10. Rights of the Data Subject

  1. Right to Confirmation
    Every data subject shall have the right granted by the European legislator to obtain from the data controller the confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to exercise this right of confirmation, they may contact an employee of the data controller at any time.

    2. Privacy Policy


    We are delighted about your interest in our company. Data protection is of particular importance to the management of ASP Eberle e.K.. The use of the ASP Eberle e.K. website is generally possible without providing any personal data. However, if a data subject wishes to use specific services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally seek the consent of the data subject.

    The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always in line with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to ASP Eberle e.K.. Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Additionally, affected individuals are informed about their rights through this privacy policy.

    ASP Eberle e.K., as the data controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions can generally have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, it is open to any affected individual to transmit personal data to us using alternative means, such as by phone.

    1. Definitions

    The privacy policy of ASP Eberle e.K. is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

    In this privacy policy, we use, among others, the following terms:

    1. Personal Data
      Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more specific factors expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
    2. Data Subject
      Data subject is any identified or identifiable natural person whose personal data is processed by the data controller.
    3. Processing
      Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.
    4. Restriction of Processing
      Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
    5. Profiling
      Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
    6. Pseudonymization
      Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
    7. Data Controller
      Data controller or controller for processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
    8. Processor
      Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
    9. Recipient
      Recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
    10. Third Party
      Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
    11. Consent
      Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
    • Purposes of processing
    • Categories of personal data processed
    • Recipients or categories of recipients to whom the personal data have been or will be disclosed, especially recipients in third countries or international organizations
    • If possible, the planned duration for which the personal data will be stored, or if this is not possible, the criteria for determining this duration
    • The existence of the right to correction or deletion of personal data concerning the data subject or the right to restrict processing by the controller or the right to object to such processing
    • The existence of the right to lodge a complaint with a supervisory authority
    • If the personal data are not collected from the data subject: All available information about the origin of the data
    • The existence of automated decision-making, including profiling, according to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

    Furthermore, the data subject has the right to know whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards related to the transfer.

    If a data subject wishes to exercise this right of access, they can contact an employee of the data controller at any time.
  2. Right to rectification
    Every data subject affected by the processing of personal data has the right granted by the European legislator to demand the immediate correction of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing, through a supplementary statement.

    If a data subject wishes to exercise this right of rectification, they can contact an employee of the data controller at any time.
  3. Right to erasure (Right to be forgotten)
    Every data subject affected by the processing of personal data has the right granted by the European legislator to demand from the controller the immediate deletion of personal data concerning them, provided one of the following reasons applies and the processing is not necessary:
    • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws their consent on which the processing was based according to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
    • The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
    • The personal data have been unlawfully processed.
    • The erasure of personal data is necessary to fulfill a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data were collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.

    If one of the above reasons applies and a data subject wishes to initiate the deletion of personal data stored by ASP Eberle e.K., they can contact an employee of the data controller at any time. The employee of ASP Eberle e.K. will arrange for the deletion request to be complied with immediately.

    If ASP Eberle e.K. has made the personal data public and is obligated as the controller pursuant to Article 17(1) of the GDPR to erase the personal data, ASP Eberle e.K., taking into account the available technology and implementation costs, will take reasonable steps, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested the erasure of all links to, or copies or replications of, such personal data, as far as processing is not necessary. The employee of ASP Eberle e.K. will arrange what is necessary in individual cases.
  4. Right to restriction of processing
    Every data subject affected by the processing of personal data has the right granted by the European legislator to demand from the controller the restriction of processing if one of the following conditions is met:
    • The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful, and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
    • The controller no longer needs the personal data for the purposes of the processing, but the data subject requires them for the establishment, exercise, or defense of legal claims.
    • The data subject has objected to processing pursuant to Article 21(1) of the GDPR, pending the verification whether the legitimate grounds of the controller override those of the data subject.

    If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by ASP Eberle e.K., they can contact an employee of the data controller at any time. The employee of ASP Eberle e.K. will arrange for the restriction of processing.
  5. Right to data portability
    Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which was provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to which the personal data were provided, where the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, in exercising their right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and if this does not adversely affect the rights and freedoms of others.

    To exercise the right to data portability, the data subject can contact an employee of ASP Eberle e.K. at any time.
  6. Right to object
    Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time, to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) of the GDPR, including profiling based on these provisions.

    ASP Eberle e.K. will no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.

    If ASP Eberle e.K. processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to ASP Eberle e.K. processing for direct marketing purposes, ASP Eberle e.K. will no longer process the personal data for these purposes.

    In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them by ASP Eberle e.K. for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

    To exercise the right to object, the data subject can contact any employee of ASP Eberle e.K. or another employee directly. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.
  7. Automated decisions in individual cases, including profiling
    Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

    If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, ASP Eberle e.K. shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

    If the data subject wishes to exercise rights relating to automated decisions, they can contact an employee of the data controller at any time.
  8. Right to Withdraw Consent for Data Processing
    Every person affected by the processing of personal data has the right, as granted by the European legislator, to withdraw consent for the processing of personal data at any time.

    If the affected person wishes to exercise their right to withdraw consent, they can contact an employee of the data controller at any time.

11. Data Protection Provisions for the Use of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an online meeting place operated on the Internet, allowing users to communicate with each other and interact in the virtual space. It can serve as a platform for the exchange of opinions and experiences or enable the sharing of personal or company-related information within the online community. Facebook allows users of the social network to create private profiles, upload photos, and connect through friend requests, among other features.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the responsible entity for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each visit to one of the individual pages of this website operated by the data controller and on which a Facebook component (Facebook plugin) has been integrated, the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all Facebook plugins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. In the course of this technical procedure, Facebook gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject and during the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the integrated Facebook buttons on our website, for example, the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.

Facebook receives information through the Facebook component that the data subject has visited our website whenever the data subject is logged into Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such transmission of this information to Facebook is not desired by the data subject, they can prevent this by logging out of their Facebook account before accessing our website.

The data protection policy published by Facebook, which is available at https://www.facebook.com/about/privacy/, provides information on the collection, processing, and use of personal data by Facebook. It also explains the privacy settings options Facebook offers to protect the data subject's privacy. Various applications are also available that allow the data subject to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

12. Data Protection Provisions for the Use of Google Analytics (with anonymization function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analytics service collects data about which website a data subject has come to from (so-called referrer), which subpages of the website were accessed, or how often and for what duration a subpage was viewed. Web analytics is mainly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The data controller uses the "gat._anonymizeIp" extension for web analytics via Google Analytics. By means of this extension, the IP address of the data subject's internet connection is shortened and anonymized by Google when accessing our websites from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each visit to one of the individual pages of this website operated by the data controller and on which a Google Analytics component has been integrated, the internet browser on the data subject's information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks and subsequently facilitate commission settlements.

By means of the cookie, personal information, such as the access time, the location from which an access originated, and the frequency of visits to our website by the data subject, is stored. Each time our website is visited, this personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose such personal data collected through the technical process to third parties.
The data subject may prevent the setting of cookies through our website, as described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics related to the use of this website and the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later time, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, there is the option of reinstalling or reactivating the browser add-on.

Additional information and Google's applicable privacy policies can be found at https://www.google.de/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/en_en/analytics/.

13. Payment Method: Data Protection Provisions for PayPal as a Payment Method

The data controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. It is also possible to process virtual payments through credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address, so there is no traditional account number. PayPal enables online payments to be triggered to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects "PayPal" as the payment option during the ordering process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.
The personal data transmitted to PayPal is usually the first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The processing of the purchase contract also requires such personal data, which are in connection with the respective order.

The purpose of the data transmission is payment processing and fraud prevention. The data controller will transfer personal data to PayPal, in particular, if there is a legitimate interest in the transfer. The personal data exchanged between PayPal and the data controller may be transmitted by PayPal to credit reporting agencies. This transmission is intended for identity and creditworthiness checks.

PayPal may pass on personal data to affiliated companies and service providers or subcontractors, as far as this is necessary to fulfill contractual obligations or the data is to be processed on behalf of the data controller.
The data subject has the option to revoke their consent to the handling of personal data at any time vis-à-vis PayPal. A revocation has no effect on personal data that must be processed, used, or transmitted for (contractual) payment processing.


14. Legal Basis for Processing

Art. 6 I lit. a DS-GVO serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example, in cases of inquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO.

In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were to be injured, and as a result, their name, age, health insurance data, or other vital information would need to be disclosed to a doctor, hospital, or other third parties. In such a situation, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations based on this legal basis are legitimate if they are not covered by any of the aforementioned legal bases, and if the processing is necessary to protect a legitimate interest of our company or a third party, provided the interests, fundamental rights, and freedoms of the data subject do not override. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In this regard, the legislator considered that a legitimate interest could be assumed if the data subject is a customer of the data controller (Recital 47 Sentence 2 GDPR).

15. Legitimate interests pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and shareholders.

16. Duration for which the personal data will be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiration of the period, the corresponding data is routinely deleted, provided it is no longer necessary for the fulfillment or initiation of a contract.

17. Legal or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide personal data; Possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may result from contractual provisions (e.g., information about the contractual partner). It may occasionally be necessary to conclude a contract that a data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company enters into a contract with them. Non-provision of personal data would have the consequence that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, whether there is an obligation to provide the personal data, and what the consequences of non-provision of the personal data would be.

18. Existence of automated decision-making

As a responsible company, we refrain from automated decision-making or profiling. This privacy policy was created by the privacy policy generator of the Data Protection Officers in cooperation with RC GmbH, which recycles used notebooks, and the Filesharing Attorneys of WBS-LAW.